Top 5 Social Apps Performance in Ukraine Q1 2025

In the first quarter of 2025, the top social apps in Ukraine demonstrated varied performance across downloads, revenue, and active users. Here's a closer look at these trends based on Sensor Tower data.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw a consistent pattern in weekly revenue, peaking at around $571K in mid-February. Downloads fluctuated, starting at 178K and dropping to approximately 93K by the end of March. Active users remained relatively stable, with minor fluctuations around the 13M mark throughout the quarter.

Instagram experienced a steady decrease in weekly downloads, starting at 95K and ending at 53K. Revenue showed minor fluctuations, peaking at $10K in mid-January before declining gradually. Active users remained stable, hovering around 11M with slight variations.

Facebook, by Meta Platforms, Inc., maintained a steady increase in weekly revenue, reaching $1.7K in mid-March. Downloads, however, showed a downward trend from 72K to 40K. Active users varied slightly but generally stayed around the 10M mark.

Резерв+, an app by Міністерство оборони України, saw a significant peak in downloads at the start of the quarter with 69K, before declining to 41K. Active users increased early on, reaching a peak of 1.7M in early February, before settling around 1.3M by the end of the quarter.

Likee - Short Video Community from Likeme Pte. Ltd. experienced stable download numbers, averaging around 33K weekly. Revenue showed variability, starting at $366 and peaking at $528 mid-March. Active users fluctuated slightly, maintaining an average of around 700K.

For more detailed insights and data, visit Sensor Tower.